When
starting a business, landscaping is rarely the first thing that business owners
consider. Most focus their energies on the building itself—like remodeling
interiors, installing new signs, or enhancing the customer experience indoors.
However, over the years working around Commercial Landscaping in Freehold, NJ, we've seen that the
outdoor area of a property quietly determines how people feel about it even
before entering the door.
It
doesn't matter if it's a thin strip mall in Freehold, an office building along
Route 9, or a doctor's office hidden in a neighborhood corner of town. Pretty
much any kind of property relies heavily on landscaping to influence its value
and visual appeal.
We've
met many property owners locally who initially paid little attention to their
outside areas—only later did they realize how a well-kept outdoor space was
instrumental in setting the image and ambiance of their business.
First Impressions
Start in the Parking Lot
Try
to remember the last time you went to a new company. Before you entered, you
probably parked, passed the entrance door, and looked around the premises.
During this initial moment, individuals develop their first opinion about the
place.
Landscaping
is a big factor at this time, even if you don't recognize it right away.
Tidy
and clear paths, trimmed bushes by doorways, and neat flowerbeds stocked with
fresh mulch suggest that the premises is well cared for. Contrarily, if the
plants are overrunning, the grass has dead patches, or the walkways are
littered with weeds, the image of a well-run company can be undermined.
One
Freehold property manager told us a story that led to an unexpected result
shortly after they revamped the office complex's landscape. The employees of
different businesses housed in the building began dining outdoors more
frequently and even organizing informal meetings on the benches near the
entrance. There was no change to the building—only the outside area.
The Small Details Customers Notice
Generally,
people don't openly mention landscaping, but very often, they do pick up on it
on a subconscious level.
Things
that tend to get noticed are:
1.
Easy to find and traverse walkways
2.
Well-maintained flower beds that appear seasonal
3.
Signage and windows not being obscured by trees or shrubs
4.
Cleanly edged areas along curbs and parking spots
These
little things accumulate and give a very subtle indication that the place is
well looked after and organized, which in turn reflects the image of the
businesses.
Landscaping
Challenges Unique to Monmouth County, NJ Properties
If
you are locally based or have been around here for a while, then you probably
are well aware of the litany of difficulties involved in the maintenance of
external spaces in Monmouth County.
Coastal Weather and Soil Conditions
Particularly
near the shore are the long stretches of sandy soil. The drainage is good, but
that can be a drawback for the plants because the water evaporates quickly.
On
top of it, there are climatic changes. Spring can bring heavy rains, summers
are humid and hot, and fall storms sometimes come with strong coastal winds.
Winters, of course, bring freezing temperatures and occasional snow piles along
parking lots.
That
is why plant selection is so very important. What works in other parts of the
country may not survive here.
As
a very broad rule, hardy shrubs, native plants, and drought-tolerant ground
covers are the best performers around commercial properties in Freehold.
High Foot Traffic Around Offices and Retail
Spaces
Contrast
with residential lawns, commercial properties are actually quite exposed to a
constant flow of employees, customers, and delivery drivers.
Consequently,
people taking shortcuts on grassy areas or lighting up near entrances gets the
turf worn down really fast.
We
often see situations where the grass at the front of the property never seems
to recover because it is being used as a path continuously. In such instances,
the solution is not to fight the foot traffic, but it is more about designing
the space according to the ways people move.
Simple
things such as stepping stones, wider walkways, or decorative gravel areas can
help divert foot traffic while keeping everything clean and attractive.
Lessons We’ve
Learned Working Around Busy Commercial Properties
Our
experiences with businesses in Freehold have revealed that commercial
landscaping is equally about functionality as it is about visual appeal.
Designing Spaces That Look Good Even on the
Busiest Days
Many
a time landscaping shines on the day of installation, but it breaks its collar
when the busy days follow one after another.
Commercial
spaces can greatly benefit from having:
1.
Plants which keep their neat shape even without constant trimming
2.
Ground covers that are tough and can replace delicate flowers in high traffic
areas
3.
Mulch beds with their moisture-retention properties which come in handy during
hot summers
This
type of planting decisions would give you a space that is easier to maintain
even when the area is full of people.
Choosing Plants That Actually Thrive Here
The
fact is native and climate-adapted plants have a higher chance to outperform
others in this area.
In
Monmouth County, certain ornamental grasses, hardy shrubs, and perennials
withstand the seasonal changes better than ones which would need constant care.
Moreover,
they lend the property a more natural appearance, a feature that is widely
liked by local businesses. Landscapes that are at one with the environment tend
to be the ones that are favored by the community.
Small Landscaping
Changes That Make a Big Difference
The
good news is that upgrading a commercial landscape might not be a huge rehaul.
In
fact, small changes can have a major impact on the look of a property.
Seasonal Plant Rotations
Refreshing
the property with seasonal flowers near entry points or signage is one of the
easiest ways to keep the look fresh.
The
arrival of spring in the form of bulbs and bright annuals are sure to attract
attention as people rally to spend more time outdoors after winter. In the
fall, chrysanthemums or ornamental grasses would be a nice touch and warm
colors can be brought to the fore by the help of the season.
These
little details show that the property is being looked after all year round.
Clean Borders, Mulch Beds, and Defined Walkways
Visual
splendour can come from simple maintenance practices:
1.
Planting beds with fresh mulch
2.
Well-defined borders along sidewalks and curbs
3.
Shrubs neatly trimmed so as not to disrupt walkways
It
would not take much for a property to look much better after the refreshing of
these items.
Many
times, when we go to see a property, the landscaping itself is very good—it
actually just needs a little sprucing up to bring everything out.
Why Many Freehold
Businesses Are Rethinking Their Outdoor Spaces
These
days, more and more businesses in Freehold are becoming aware and more mindful
of their outdoor spaces.
Part
of that change is possibly because people have come to appreciate the value of
outdoor settings more than ever.
Outdoor Spaces for Employees
Certain
workplaces are opting to add small, comfortable seating areas and shade-giving
trees or decorate their corners with plants so that employees can step out for
a quick breather.
There’s
not much that needs to be done. Even just putting a bench should be enough.
Some
business owners have told us that their employees are really quite happy and
thankful for having a lovely area outside where they can step for a few
minutes.
Landscaping That Reflects the Character of the
Neighborhood
Businesses
always want their landscaping to be in harmony with the environs that is the
neighborhood.
Freehold
and the rest of Monmouth County is a pretty mixed bag of suburban
neighborhoods, historic areas, and coastal vibes. Those landscaping projects
that make good use of natural materials, local plants, and well-balanced
layouts generally work out well in the respective area.
With
these kinds of landscaping, you don’t get that overkill feeling of formality or
artificiality. Instead, the spaces just seem to fit naturally with the
community.
A Few Things We
Always Tell Local Property Owners
Throughout
our years of experience with outdoor spaces all across Monmouth County, a
handful of useful tips that we tend to share with property owners whenever the
subject of landscaping is raised.
First,
never underestimate consistency’s power. Regular maintenance can have a much
greater impact than radical makeover.
Secondly, be in tune with the local
environment rather than trying to alter it.
Lastly, make sure that you understand that it
is the outdoor spaces which influence the way people experience the property.
Simple changes can really go a long way in making a business seem more inviting
to customers as well as more enjoyable for the employees who are there every
day.
For
businesses that are opening up their minds to the possibilities of their
outdoor spaces, these tiny things definitely have the biggest impact—especially
when it is down to Commercial Landscaping in Freehold, NJ.

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